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Twitter has become a very effective social media marketing platform. It has more than 200 million users. Twitter can be used for business in several ways — networking, marketing your products and services, research, customer service and so on. The following are some of the uses of Twitter:–
(a) Networking — Twitter can be used to network with people. For example, if you are a blogger, you can find bloggers in your niche and follow them on Twitter to find out what they tweet about.
(b) Research — Twitter is a great tool for research. You can use key words relevant to your industry/niche for searching in Twitter to find out what is happening globally. You can also search to find out what is being said about you or your product/business. Tools such as Monitter.com can be used to discover trends using Twitter. This tool also allows you to narrow the search to a specific geographical area. With the help of Twitter, you can have real time updates and research on your niche.
(c) Marketing — Many online marketers are using Twitter to market their products or services. It can be used to deliver your content and marketing messages globally. But the foundation to Twitter marketing is to have a large number of followers. This can be done by following people in your niche. Tools like ‘Twellow’ and ‘Tweepi’ can help you to find out people in your niche so that you can start following them.
Twitter can also be used for the following –
(i) To announce an event.
(ii) To run special deals and promotions.
(iii) To look for sponsors for an event.
(iv) To promote your blog posts.
If you market your products globally, the relevant tweets can be automated to span 24 hours, so that your customers can receive those in their respective time zones.
(d) Twitter can be used to position yourself as an expert within your industry. You can tweet links to your blog posts, which provide various tips and tactics and can solve problems. You may also help to solve other people’s problems by answering their questions on Twitter.