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Let’s face it. If you are over thirty years old, you most likely don’t enjoy a lot of the crap that passes for music you hear on the radio these days. The truth is, you might end up listening to compact discs or media players and avoiding the radio wasteland all together. It’s sad that so many of us that grew up loving the radio cannot stand it today. In short, we did not leave popular radio. Pop radio left us.
You see, up till the mid 90s, most radio markets were regional. The stations we listened to were independently owned. They played whatever they wished at any time they wanted. Due to this, you had regional hits. A song might have been a success in the mid-west and never be recognized in the south. Remeber taking a visit to another city and being exposed to new tracks? This created diversity. Those days are gone. Within the 90s, two large oversized corporations bought up over 90 percent of the radio stations and dictated what they performed on a nationwide level. Sadly, today, you can travel from the east coast to the west and you’ll listen to twenty totally different radio stations and only hear about twelve tunes. No marvel listeners have been abandoning the FM dial in droves.
Well what about satelite radio? Isn’t that better than regular radio? Nicely, for content, yes. However Satelite radio has been losing cash for years. The actual fact is, most people simply don’t want to PAY for the privilage of listening to the airwaves. We spent our youth with good songs in our vehicles over the airwaves for free. As a tradition, American shoppers have NEVER been good at paying for stuff we’ve always gotten free of charge so Satelite radio is basically irrelevant.
And in addition, within the 90s, a little company called VIACOM began acquiring MTV, VH1, BET, and any other music television stations they might get their nasty little fingers on. What once had been great stations for ALL forms of artists to be showcased turned into reality TV stations instead. The truth is, it could be said that these stations (under Viacom’s wing) really perfected modern reality television while totally abandoning music all together.
Is there hope for music lovers and American radio to reunite? Sadly, if the big companies do not fail and give radio back to the independents, radio is deceased.
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