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Let’s face it. If you’re over 30 years old, you most likely don’t like a lot of the crap that passes for music you hear on the radio these days. In truth, you might find yourself listening to CDs or media players and avoiding the radio wasteland all together. It’s sad that so many people that grew up loving the radio can’t stand it today. But, we did not leave pop radio. Pop radio left us.
You see, up till the mid nineties, most radio markets were regional. The stations we listened to used to be independently owned. They performed whatever they wished at any time they wanted. Due to this, you had regional hits. A track could have been a hit in the mid-west and never be heard within the south. Remeber taking a trip to another city and being exposed to new tracks? This created diversity. Those days are no more. Within the nineties, two large oversized corporations bought up over 90 percent of the radio stations and dictated what they performed on a nationwide level. Sadly, today, you can journey from the east coast to the west and you’ll listen to twenty totally different radio stations and only hear about twelve tunes. No marvel listeners have been leaving the FM dial in droves.
But what about satelite radio? Isn’t that better than regular radio? Effectively, for content, yes. However Satelite radio has been losing money for years. The fact is, most individuals just don’t want to PAY for the privilage of listening to the radio. We grew up with good songs in our vehicles over the airwaves for free. As a tradition, American shoppers have NEVER been good at paying for stuff we’ve always gotten free of charge so Satelite radio is basically irrelevant.
And in addition, within the 90s, a little company called VIACOM began acquiring MTV, VH1, BET, and any other music television stations they might get their nasty little hands on. What once had been great stations for ALL varieties of artists to be showcased turned into reality TV stations instead. In truth, it could be said that these stations (under Viacom’s wing) really perfected modern reality television while totally abandoning music all together.
Is there any hope for music lovers and American radio to reunite? Sadly, if the big corporations do not fail and give the airwaves back to the independents, radio is deceased.
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