Ok let’s start with the basics. What is a conversion rate? A conversion rate is the percentage of website visitors who take or complete a desired action. For example, if 100 people visited your ecommerce website and 25 of those visitors bought something then you would have a conversion rate of 25%. Conversion rates are not only a concern for ecommerce websites but all types of websites. Whether you are selling a product, service or getting people to subscribe to your newsletter, conversion rate optimization can help your website convert more visitors to take the action you desire.